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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Media Cloud Architecture and Data Model | - Core Media Cloud data objects
|
| Topic 2: Media Cloud Solutions and Features | - Core product capabilities
|
| Topic 3: Integration and Implementation | - System integration patterns
|
| Topic 4: Audience and Campaign Management | - Audience segmentation and activation
|
| Topic 5: Media Industry Knowledge | - Advertising and media ecosystem fundamentals
|
Salesforce Media Cloud Consultant Sample Questions:
Media Campaign is a record type of which object?
- A. Quote
- B. Opportunity
- C. Account
- D. Campaign
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?
- A. MediaCloudRuntime
- B. Media Cloud Base User
- C. OmniStudioAdmin
- D. OmniStudioUser
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
- A. CRM Analytics
- B. Google Data Studio
- C. Marketing Cloud Intelligence
- D. Tableau
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?
- A. it is composed of custom and standard objects.
- B. it is composed exlusively of standard objects
- C. it is composed exclusively of custom objects
- D. it is composed of custom objects with no extensions.
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
- A. ad manager
- B. tableau
- C. marketing cloud intelligence
- D. CRM analytics
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
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