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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
B) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

2. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A) Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
B) Create an automation rule with rules to segment the prospects and actions send the emails
C) Create a list using a segmentation rule, then use completion actions on a form for the actions
D) Create a static list to segment the prospects, and then schedule email list sends with completion actions

3. LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

A) The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B) The connector cannot be linked directly to an MCC account.
C) They should ensure their URL structures can handle parameters before verifying the connector.
D) The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

4. Which is true about Visitor Filters?

A) You can filter by a hostname wildcard
B) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
C) You can't filter your own company IP
D) You can the filter by IP
E) You can filter by a hostname

5. How could LenoxSoft benefit from Engage Reports?

A) Sales Managers can analyze lead information like prospect activity, scores, and grades.
B) Users can analyze form submission performance for the prospects they have emailed.
C) Users can analyze the performance of their templated and non-templated emails.
D) Sales Managers can receive desktop notifications for their teams' email activities.

Solutions: