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DMI CDMS-SP4.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Digital Strategy Foundations | - Business objectives alignment - Role of digital strategy in marketing |
| Audience & Market Research | - Customer segmentation - Buyer personas and journey mapping |
| Budgeting & Resource Planning | - ROI and efficiency tracking - Digital marketing budget allocation |
| Channel Strategy & Planning | - Channel selection and integration - Paid, owned, and earned media strategy |
| Measurement & Optimization | - Analytics and reporting frameworks - KPIs and performance metrics |
| Content Strategy | - Content planning and governance - Messaging frameworks and brand consistency |
