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DMI CDMS-SMM2.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Paid Social Advertising | - Audience segmentation and retargeting - Budgeting and bidding strategies - Campaign setup and optimization |
| Compliance and Ethics | - Data privacy considerations - Advertising standards and regulations |
| Content Creation and Management | - Brand voice and messaging consistency - Content planning and editorial calendars - Visual and video content strategies |
| Community Management and Engagement | - Engagement tactics and moderation - Crisis management and brand reputation - Community building techniques |
| Social Media Marketing Strategy | - Audience targeting and persona development - Defining social media objectives and KPIs - Channel selection and platform strategy |
| Analytics and Performance Measurement | - Tools for analytics and insights - ROI measurement and attribution - Social media metrics and reporting |



