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DMI CDMP8_PtBR Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Display and Video Advertising | - Programmatic advertising basics - Video marketing strategies |
| Social Media Marketing | - Paid social advertising - Organic social media strategy |
| Digital Marketing Foundations | - Digital marketing landscape and strategy - Customer journey and segmentation |
| Email Marketing | - Email campaign creation - Automation and segmentation |
| Analytics and Data | - Performance measurement and KPIs - Web analytics fundamentals |
| Search Marketing | - Paid search (PPC / SEM) - Search engine optimization (SEO) |
| Website Optimization | - User experience (UX) principles - Conversion rate optimization (CRO) |
