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DMI CDMS-SMM3.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Performance Measurement | - Key metrics and reporting - ROI and conversion tracking - Platform analytics tools |
| Topic 2: Community Management | - Engagement strategies and moderation - Social listening and reputation management |
| Topic 3: Paid Social Advertising | - Ad formats across major platforms - Audience targeting and segmentation - Campaign setup and budgeting |
| Topic 4: Content Creation and Management | - Content planning and editorial calendars - Brand voice and messaging consistency - Visual and video content optimization |
| Topic 5: Social Media Strategy | - Defining social media objectives and KPIs - Channel selection and platform strategy - Audience targeting and persona development |
