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DMI CDMP8.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email & Automation Marketing | - Email Campaign Management - Audience Segmentation & Automation |
| Introduction to Digital Marketing | - Principles of Digital Marketing - Digital Research and Audience Understanding |
| Digital Marketing Strategy | - Strategic Planning & SMART Objectives - KPIs & Performance Metrics |
| Search & Paid Media | - Search Engine Optimisation (SEO) - Paid Search (PPC) & Display Advertising |
| Content & Social Media Marketing | - Social Media Marketing Strategy - Content Strategy & Creation |
| Website Optimisation & Analytics | - Analytics with Google Analytics / Data Reporting - Website Optimisation Fundamentals |
