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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
B) Each email consumes five super messages when sending below a certain threshold.
C) A multiplier is applied to each SMS message based on the destination country
D) The majority of NTO's subscriber base is in the United States.

2. What are entry source types for Journey Builder?

A) Data Extension, Email List, API Event, Date Based Event
B) Data Extension, Salesforce Community, GA360, Email List
C) Data Extension, Audience Studio, API Event, Date Based Event
D) Data Extension, Cloud Pages, Email List, API Event

3. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) Data retention settings were incorrect in the data extension.
B) Contact Builder was not configured properly.
C) The email address in All Subscribers is prioritized.
D) The data extension was not configured as sendable.

4. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

A) Personalization strings map to attributes or data extension fields
B) Each content area specified in a dynamic content rule exists.
C) Words or phrases used may trigger spam filters.
D) Grammar and spelling in the email text is correct.
E) Correct syntax is used on any AMPScript in the email's code.

5. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A) Default options can be set up for the greeting in the email.
B) Business users can select any email at the time of sending.
C) A journey can be connected to one or more Campaigns.
D) The DM administrator Profile is required to access Distributed Marketing.
E) Messages can be sent to Contacts, Leads, and Person Accounts.

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