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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Email Recommendations
B) Einstein Messaging Insights
C) Einstein Copy Insights

2. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A) _sent Dataview
B) Not Sent Tracking Extract
C) 'Subscribers Not Sent To* report

3. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Path Optimizer
B) Google Analytics Audience
C) Einstein Engagement Scoring

4. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The template must be approved before updates are reflected.
B) The email must be recreated using the updated template.
C) 'Update Email Now' needs to be applied to each email.

5. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

A) Configure a holdback group to be targeted by the winner.
B) Select winning path three days after journey activation
C) Place a Random Split before Path Optimizer for the pilot group.

Solutions: