Salesforce Certified Marketing Cloud Email Specialist : Marketing-Cloud-Email-Specialist

Marketing-Cloud-Email-Specialist real exams

Exam Code: Marketing-Cloud-Email-Specialist

Exam Name: Salesforce Certified Marketing Cloud Email Specialist

Updated: Aug 22, 2026

Q & A: 162 Questions and Answers

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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.

Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Insights and Analytics14%- Evaluate email campaign performance and data
- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
Topic 2: Subscriber and Data Management26%- Configure Contact Builder and Audience Builder
- Understand concepts of subscribers, profile center, and subscription centers
- Manage subscriber data (Lists vs Data Extensions)
Topic 3: Content Creation and Delivery24%- Organize and manage email campaign content
- Recommend Marketing Cloud tools to use when preparing an email for send
- Configure send settings to meet the customer requirements
- Create and customize an email message to meet customers' needs
Topic 4: Marketing Automation26%- Recommend the appropriate marketing automation solution
- Build the appropriate Automation Studio solution
- Build the appropriate Journey Builder solution
Topic 5: Email Marketing Best Practices10%- Evaluate elements and techniques of email marketing to design effective emails and email programs
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
- Differentiate elements of an email that can impact message deliverability
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