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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Security & Administration | 12% | - User creation and security groups - Asset permissions and contact-level security - Company and instance settings |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data import/export tools and automation - Data standardization and prioritization |
| Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Landing page configuration and customization - Form creation, advanced techniques and external integration |
| Campaign & Program Automation | 12% | - Automation logic and workflow design - Campaign Canvas configuration and usage - Program Builder and Program Canvas features |
| Eloqua Fundamentals & Data Model | 15% | - Platform architecture and core concepts - Data enhancement and AppCloud usage - Data objects, relationships and data capture |
| CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities - Supported CRM integrations and components |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Branding, Deliverability & Email Management | 13% | - Subscription and preference management - IP warming and deliverability setup - Email configuration, personalization and compliance |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. Which three are examples of data sources for Listener feeders in Program Canvas? (Choose three.)
A) pulling contacts into a program when their lead score changes
B) pulling contacts into a program when a contact is created
C) pulling contacts into a program when they respond to a campaign
D) pulling contacts into a program with unsubscribes in the last 24 hours
E) pulling contacts into a program that opened a specific email at least three times
2. Which statement is an accurate definition of a secure microsite? (Choose the best answer.)
A) A secure microsite is used only when no sensitive data will be transmitted between the browser and the web server.
B) A secure microsite is only displayed after a contact submits an Eloqua form.
C) All secure microsites require visitors to log in before they can view the site's content.
D) A secure microsite uses SSL to encrypt the data that is passed between a visitor's browser and the web server.
3. Which action does Strict Mode Tracking enable? (Choose the best answer.)
A) It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.
B) It filters out select IP addresses from being tracked within Eloqua.
C) It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.
D) It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.
4. Which two frequency options are NOT available in the drop down when creating Agents? (Choose two.)
A) Daily
B) Never
C) Once
D) Weekly
E) Quarterly
F) Monthly
G) Bi-Weekly
5. How should you configure an external call to work with Custom Object records?
Response:
A) Create an external call and set the datatype to User.
B) Create an external call and set the datatype to Data Card.
C) Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.
D) Create an external call and set the datatype to Custom Record.
Solutions:
| Question # 1 Answer: A,C,D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: E,G | Question # 5 Answer: D |



