IBM SPSS Predictive Analytics Sales Mastery v1 : M2020-229

M2020-229 real exams

Exam Code: M2020-229

Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1

Updated: Oct 02, 2026

Q & A: 45 Questions and Answers

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IBM M2020-229 Exam Syllabus Topics:

SectionObjectives
Topic 1: Sales Methodology for IBM SPSS- Mapping solutions to business outcomes
- Objection handling and value justification
- Understanding customer pain points
Topic 2: Industry Applications- Marketing optimization and campaign analytics
- Risk management and fraud detection
- Customer analytics and segmentation
Topic 3: IBM SPSS Use Cases- Predictive modeling and forecasting scenarios
- Operational decision-making support
Topic 4: IBM SPSS Predictive Analytics Overview- Business value of predictive analytics
- Introduction to IBM SPSS Predictive Analytics portfolio
- Core capabilities of SPSS predictive solutions
Topic 5: Solution Positioning and Sales Strategy- Value-based selling approach
- Identifying customer use cases for predictive analytics
- Positioning IBM SPSS against competing solutions

IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

Question #1

What is the main purpose of association algorithms in SPSS Modeler?

  • A. To divide the market or customer base into groups.
  • B. To reduce data to a simpler form.
  • C. To prepare a data set for optimal modeling.
  • D. To discover linked purchases and other occurrences.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

What is the main capability of SPSS Statistics?

  • A. Automation
  • B. Analysis
  • C. Collaboration
  • D. Prediction
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

Which step comes directly before modeling in the CRISP-DM methodology?

  • A. Model evaluation
  • B. Business understanding
  • C. Deployment
  • D. Data preparation
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

Which statement is true about SPSS Text Analytics?

  • A. It requires new users to build categories and dictionaries from scratch before it can be used.
  • B. It allows users to import custom rules and categories.
  • C. It supports over 100 languages.
  • D. It confirms model accuracy.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #5

What is the main purpose of SPSS Data Collection?

  • A. To gather feedback from constituents for use in advanced and predictive analytics.
  • B. To prepare messy data for more accurate modeling.
  • C. To retrieve existing data stored from disparate sources.
  • D. To integrate analytic results into business processes.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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