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SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
NEW QUESTION 73
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? (2)
- A. A budget plan
- B. A project
- C. A work breakdown structure (WBS) element
- D. An internal order
Answer: B,C
NEW QUESTION 74
Your customer's marketers are each responsible for different markets/countries and should only have access to the contacts they are responsible for.
How can you implement this data access control?
- A. Maintain the communication user
- B. Maintain the business roles
- C. Maintain the certificate trust list
- D. Maintain the communication arrangement
Answer: B
NEW QUESTION 75
Which of these are characteristics of a recommendation model? (3)
- A. Recommendations are provided based on the algorithms used in the recommendation model
- B. Algorithms consume data sources according to their configuration
- C. A recommendation model can be assigned to more than one model type
- D. Recommendation models can be assigned to recommendation scenarios
- E. Each step of a recommendation model can have a maximum of one algorithm
Answer: A,B,D
NEW QUESTION 76
Progressive profiling is when a customer starts out accessing your site anonymously and as trust grows, he/she starts providing more data about hinWherself, like by creating a registered user
- A. Incorrect
- B. Correct
Answer: B
NEW QUESTION 77
You are loading contact data with different types of business relationships for your company. Which system flags stores the business relationships (B2B or B2C) of those contacts? (2)
- A. SAPERPAccountld
- B. IsContact
- C. SourceObjectType
- D. IsConsumer
Answer: B,D
NEW QUESTION 78
What happens when you integrate SAP Marketing Cloud with SAP Cloud for Customer? (3)
- A. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Cloud for Customer
- B. A delta load of all newly created opportunities in SAP Cloud for Customer triggers the creation of opportunity interactions in SAP Marketing Cloud
- C. For each lead sent through the campaign, SAP Marketing Cloud creates an opprotunity interaction that is assigned to a respective contact
- D. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact
- E. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Cloud for Customer
Answer: A,B,D
NEW QUESTION 79
Which of the following can you do with Sentiment Engagement in SAP Marketing Cloud? (2)
- A. Map your contacts' social media IDs to interests
- B. Understand sentiments and topics of all contacts in a segmentation model
- C. Analyze sentiments and topics of all contacts in target group
- D. Use text analysis to understand interests
Answer: B,C
NEW QUESTION 80
In Predictive Studio, if you want to upload new score values into the model fit, their upload date must be____than the first upload date.
- A. older
- B. same
- C. younger
Answer: C
NEW QUESTION 81
According to the SAP Best Practices, what should you consider when deciding the data sources for your SAP Marketing Solution? (3)
- A. Defining Budget Plans
- B. Defining Origins
- C. Defining Campaign Templates
- D. Automatic/Manual Integration of data
- E. Defining Interaction Types
Answer: B,D,E
NEW QUESTION 82
Your customer has a situation where some e-mail addresses are used by multiple consumers (for example, a family account).
What configuration in SAP Marketing Cloud do you have to perform to associate a single e-mail address with multiple family members?
- A. Make the Contacts ID Origin for Email shareable
- B. Create multiple Origin of Contact IDs with type Email
- C. Implement the enhancement option "Revise Intreraction Data Before Import"
- D. Enhance the Interaction Contact entity by using the Custom Field an Logic app
Answer: A
NEW QUESTION 83
What are some of the features that use permissions in SAP Marketing Cloud? (3)
- A. Communciation categories
- B. Success measurement
- C. Landing pages
- D. Campaign execution checks
- E. Push notification affinity
Answer: A,C,D
NEW QUESTION 84
As well as leads, what is synchronized between SAP Marketing Cloud and SAP Sales Cloud? (Select 2)
- A. Segmentation models
- B. Accounts
- C. Promotions
- D. Campaigns
Answer: B,D
NEW QUESTION 85
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (2)
- A. Unique click rate
- B. Sentiment score
- C. Rate of opened messages
- D. Top categories
Answer: A,C
NEW QUESTION 86
Which of the following are implementation steps to create Custom Logic? (3)
- A. Create an implementation description using ABAP for key users
- B. Publish implementation description to your test system
- C. Test custom logic using predefined test variants
- D. Create filter conditions via Live Target Groups
- E. Export in Manage your solution by creating a change project
Answer: A,B,C
NEW QUESTION 87
You are building a customer-specific score using the Score Builder. Where can you consume this score? (2)
- A. EH Segmentation
- B. Sentiment Engagement
- C. Programs
- D. Consumer/contact profile
Answer: A,D
NEW QUESTION 88
What can you do with the Acid Custom View App in SAP Marketing Cloud? (3)
- A. Import the calculated views that are modeled in an SAP HANA system
- B. Import analytic views that are modeled in an SAP HANA system
- C. Import scripted vies that are modeled in an SAP HANA system
- D. Export standard or custom Business Object tables to an SAP HANA system
- E. Export an existing graphical calculation view along with the associated views and tables
Answer: A,D,E
NEW QUESTION 89
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