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IBM P2080-099 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Coremetrics / IBM Digital Analytics Fundamentals | - Coremetrics platform architecture and data collection model - Tagging implementation and JavaScript tracking mechanisms |
| Segmentation and Marketing Optimization | - Audience segmentation and customer behavior analysis - Campaign tracking and optimization strategies |
| Web Analytics Reporting and Metrics | - Standard reports interpretation and KPI analysis - Conversion funnels and customer journey tracking |
| Implementation and Data Quality Assurance | - Tag validation and debugging techniques - Data accuracy and troubleshooting methods |
| Governance and Best Practices | - Privacy considerations in analytics tracking - Enterprise deployment best practices |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
What work is required before a client can begin using Coremetrics AdTarget to syndicate data to partners?
- A. Deploy the applicable tag libraries of each AdTarget Partner with whom the client wishes to syndicate data.
- B. Deploy Coremetrics registration tagging.
- C. Provide a written request for syndication activation with each AdTarget partner with whom the client wishes to syndicate data.
- D. Deploy and AdTarget version of the Coremetrics tag library file eluminate.js and in some cases deploy an updated version of cmdatatagutils.js.
Correct Answer: D 🗳️
Which Analytics reports support multi-level category structures (more than 1 category level)?
- A. Merchandising Report.
- B. Topline Summary and Clickstream.
- C. None.
- D. Merchandising and Page Categories.
Correct Answer: D 🗳️
Which of the following statements regarding LIVEmail is NOT true?
- A. Segment definitions created in LIVEmail are automatically made available for use in Coremetrics Explore and Coremetrics Analytics.
- B. Clients are allowed to include attribute data in LIVEmail exports.
- C. All of the above statements are true.
- D. Clients are allowed to use attribute data in the specification of LIVEmail segments.
Correct Answer: A 🗳️
What types of Data Collection opt-outs does Coremetrics offer?
- A. Total opt-out.
- B. No opt-out option is offered.
- C. Anonymous opt-out.
- D. Anonymous opt-out and Total opt-out.
Correct Answer: D 🗳️
How many cookies are created and used by Intelligent Offer?
- A. 1 session and 1 permanent cookie
- B. No cookies get used.
- C. 1 permanent cookie
- D. 1 session cookie
Correct Answer: A 🗳️
