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IBM P2080-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration, Security and Troubleshooting | 10% | - Log files and error handling - System maintenance and tuning - User roles and permissions - Configuration utilities (configTool, unica_actrg) |
| Topic 2: Flowchart Design and Process Logic | 25% | - Snapshot, Mail List, and Call List processes - Building and editing flowcharts - Select, Merge, Segment, and Audience processes - Target Cell Spreadsheet usage |
| Topic 3: Data Management and Audience Configuration | 20% | - Audience levels and audience tables - Contact and response history tracking - Duplicate suppression and householding - Data source mapping and integration |
| Topic 4: Offers, Campaign Execution and Scheduling | 15% | - Offer creation and management - Performance monitoring and reporting - Batch and real-time processing - Campaign scheduling and execution |
| Topic 5: Unica Campaign Architecture and Configuration | 30% | - Server and web application setup - Marketing Platform integration - System architecture overview - Database configuration and connections |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?
- A. Edit
- B. Run
- C. Schedule
- D. View
Correct Answer: D 🗳️
For Unica Campaign processes, what feature lets you preview a list of distinct values and their frequency of occurrence for a selected field?
- A. Preview
- B. Target Cell Spreadsheet
- C. Cell Reports
- D. Profiling field
Correct Answer: D 🗳️
In Unica Campaign, how does response history relate to audience levels?
- A. The only relationship is through the contact history.
- B. Each audience level has its own related response history table in the database.
- C. There is no relationship between the two.
- D. The response history tables reference the audience tables.
Correct Answer: B 🗳️
Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?
- A. Select
- B. Extract
- C. Sample
- D. Segment
Correct Answer: C 🗳️
How does a customer access a stored flowchart template in Unica Campaign?
- A. From the Administration Preferences.
- B. From the Attachments Library.
- C. From the Flowchart Library.
- D. From the Template Library.
Correct Answer: D 🗳️
