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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Topic 2: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Topic 3: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Topic 4: Data Management and Segmentation | 20% | - Data modeling
|
| Topic 5: Content and Messaging | 15% | - Email design and deliverability
|
| Topic 6: Discovery and Requirements | 15% | - Solution design
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as a part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks these cases with a checkbox field called ' Contact Me ' .
How should they set up their data in Marketing Cloud?
- A. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- B. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
- C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the Data.
- D. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
Correct Answer: D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
- A. Synchronized Data Sources only push data every 15 minutes
- B. Individual Level Tracking was not selected in Marketing Cloud Configuration
- C. ContactID was used as Subscriber Key
- D. Email Address was used as Subscriber Key
Correct Answer: B,D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ' Shipments ' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2)
- A. The Shipment object requires a Lookup to Lead or Contact.
- B. The Shipment object is on the Account Related List.
- C. There is a hierarchical relationship from Contact to Shipment.
- D. An Apex Trigger is created on the Shipment object.
Correct Answer: A,D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Validate Sales Cloud users have access to the business unit.
- B. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- C. Create and send an email in Email Studio to test the connection and validate tracking.
- D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
Correct Answer: D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Journey Data queried from main data extension
- B. Journey Data using CRM Report Data Copy or Import activity to Salesforce Data Extension
- C. Contact Data using Synchronized Data Sources
- D. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
Correct Answer: C 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
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