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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Compliance and Security | - Privacy and regulatory compliance
|
| Topic 2: Email Marketing Operations | - Email Studio setup and configuration
|
| Topic 3: Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Topic 4: Subscriber and Data Management | - Contact Builder and data architecture
|
| Topic 5: Automation and Journeys | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
A) Email Performance by Device
B) Time Between Send and Engagement
C) Email Sending Performance Report
D) Deliverability Complaint Rate
2. Which two statements are correct about Send Logging?
Choose 2answers
A) SQL Query Activities can reference Send Logs in combination with system data views.
B) A business unit can support up to three Send Logs.
C) Send Log data extensions are archived automatically based on retention settings.
D) AMP script can be used to pull data from Send Logs for use within emails.
3. A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
A) Journey Builder
B) Synchronized Data Sources
C) Query Studio
D) CloudPages
4. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
A) Mobile Connect
B) Smart Capture
C) Profile Center
D) Content Builder
5. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
A) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
B) Each email consumes five super messages when sending below a certain threshold.
C) A multiplier is applied to each SMS message based on the destination country
D) The majority of NTO's subscriber base is in the United States.
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: A,D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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