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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Publication Lists
B) Reply Mail Management
C) Parameter Management

2. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) A double opt-in at signup
B) Leverage a Smart Capture block
C) Add CAPTCHA validation to the form

3. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A) Smart capture block
B) Einstein content block
C) Interactive Email Form block

4. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Configure the Send Activity to automate the refresh.
B) Activate Journey Builder to refresh the data extension.
C) Use a Filter Activity in Automation Studio.

5. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Messaging Insights
B) Einstein Recommendations
C) Einstein Copy Insights

Solutions: