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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
B. The user who performed the import is not the assigned user listed on the remaining prospects.
C. The Country field has validation enabled and the updated field values did not match existing values.
D. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

Question 2

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
B. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
C. Marketing Cloud Account Engagement will give you content ideas for each landing page.
D. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Question 3

What would an Administrator set up to have a document automatically download after a successful form completion?

A. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
B. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
C. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
D. Include a link to the content in the Thank You Content of the form.

Question 4

Which is true about Marketing Cloud Account Engagement API limits

A. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
B. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
C. All editions have 10 000 API limit
D. No limits at all

Question 5

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Export existing custom field mappings to import desired fields into Account A.
B. Include prospect activity history from Account B in their prospect import if they want to retain it.
C. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
D. Manually rebuild any automations built in Account B in Account A.

Solutions: