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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Methodology for IBM SPSS | - Understanding customer pain points - Objection handling and value justification - Mapping solutions to business outcomes |
| Industry Applications | - Customer analytics and segmentation - Marketing optimization and campaign analytics - Risk management and fraud detection |
| Solution Positioning and Sales Strategy | - Value-based selling approach - Identifying customer use cases for predictive analytics - Positioning IBM SPSS against competing solutions |
| IBM SPSS Predictive Analytics Overview | - Core capabilities of SPSS predictive solutions - Business value of predictive analytics - Introduction to IBM SPSS Predictive Analytics portfolio |
| IBM SPSS Use Cases | - Predictive modeling and forecasting scenarios - Operational decision-making support |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?
- A. SPSS Decision Management
- B. SPSS Collaboration and Deployment Services
- C. SPSS Data Collection
- D. SPSS Statistics
Correct Answer: C 🗳️
What is NOT a key benefit of SPSS Statistics based on product feature/functionality?
- A. Multiple deployment capabilities.
- B. Accessibility of mathematical principles.
- C. Flexibility of multiple interfaces to key functions.
- D. A comprehensive set of data mining tools.
Correct Answer: D 🗳️
A customer already has SPSS Statistics, but their analysts are spending too much time preparing existing research. Which SPSS product can best help them gather quality data?
- A. SPSS Decision Management
- B. SPSS Text Analytics
- C. SPSS Collaboration and Deployment Services
- D. SPSS Data Collection
Correct Answer: B 🗳️
Which SPSS product(s) are required in order to use SPSS Decision Management?
- A. SPSS Modeler and SPSS Data Collection
- B. SPSS Statistics and SPSS Modeler
- C. SPSS Collaboration and Deployment Services and SPSS Modeler
- D. SPSS Collaboration and Deployment Services and SPSS Statistics
Correct Answer: B 🗳️
Which type of model in SPSS Modeler is BEST suited for making categorical predictions of future outcomes?
- A. Segmentation
- B. Classification
- C. Association
- D. Anomaly detection
Correct Answer: B 🗳️
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