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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A) Objects
B) Directory
C) Catalog
D) Channel

2. Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

A) Einstein Recipes
B) Promotions
C) Einstein Decisions
D) Catalog Items

3. What is the unified customer profile?

A) A unified view of all customer activity across, websites, web applications, mobile store, call center
B) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
C) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
D) A profile view for administrators to see activity across all of the customer touch points

4. What can you learn from segment compare on the segment detail tab?

A) To understand view time purchases attributes revenue by category
B) To compare users, engagement activity and other actions across segments displayed
C) To understand what campaign use the segment for targeting
D) To view individual users that are part of the segment

5. Which global template do you select and customize to provide product recommendations on the homepage?

A) InfoBar with CTA
B) Einstein Product Recommendations
C) Einstein Content Recommendations
D) Banner with CTA

Solutions: