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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration and Governance | 20% | - Manage user roles and permissions - Monitor system health and troubleshooting - Implement data governance policies - Configure system settings and preferences - Manage integrations with Marketing Cloud - Understand compliance and security considerations |
| Campaigns and Experiences | 24% | - Create and manage campaigns - Configure audience targeting and segmentation - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and test campaign variations - Implement decision logic and rules |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components |
| Audience Management | 16% | - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Configure dynamic audience membership - Build audience criteria and filters - Create and manage segments |
| Implementation and Configuration | 16% | - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure user and visitor authentication - Configure campaign areas and zones - Implement JavaScript beacon and tag management |
| Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Analyze campaign performance metrics - Interpret engagement and conversion data - Create and customize reports |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. The sitemap provides the functionality that enables IS to identify which three items?
A) Page types
B) Templates
C) content zones
D) campaign
E) attributes
2. What are the components of an interaction studio web campaign? [check]
A) Configured recipe, visitor profile, and content window
B) Affinity, infobard and attribution window
C) Experience, template, and content Zone
D) Email capture, homepage, and product requisite
3. Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
A) Campaign editor
B) Campaign author
C) Editor
D) Viewer
4. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A) Objects
B) Directory
C) Catalog
D) Channel
5. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A) Objects
B) Directory
C) Catalog
D) Channel
Solutions:
| Question # 1 Answer: A,C,E | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |



