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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which recipient option is available with Simple Send? (Choose 2)

A) Group
B) List
C) Audience
D) Data Filter
E) Data Extension

2. Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?

A) Subscriber Key
B) Subscriber Attributes
C) Primary Key
D) System Preferences

3. What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A) 24 hours
B) 30 calendar days
C) 10 business days
D) 5 business days

4. The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A) Offer a special discount for opening the email.
B) Wait at least 24 hours before declaring a winner.
C) Test multiple variations concurrently.
D) Use a large sample size.

5. Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

A) Import Activity In Email Studio
B) Triggered Email in Email Studio
C) File Drop Entry Source in Journey Builder
D) File Drop Starting Source in Automation Studio

Solutions: