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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Automation | - Marketing Automation
|
| Topic 2: Data | - Subscriber Data Management
|
| Topic 3: Testing and Validation | - Quality Assurance
|
| Topic 4: Sending | - Email Delivery
|
| Topic 5: Templates and Email Creation | - Template Management
|
| Topic 6: Analysis and Reporting | - Performance Measurement
|
| Topic 7: Content | - Content Builder
|
| Topic 8: Segmentation | - Audience Segmentation
|
Salesforce Email Essentials (EEB101) Sample Questions:
Which recipient option is available with Simple Send? (Choose 2)
- A. Group
- B. List
- C. Audience
- D. Data Filter
- E. Data Extension
Correct Answer: A,B 🗳️
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
- A. Subscriber Key
- B. Subscriber Attributes
- C. Primary Key
- D. System Preferences
Correct Answer: A 🗳️
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
- A. 24 hours
- B. 30 calendar days
- C. 10 business days
- D. 5 business days
Correct Answer: C 🗳️
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)
- A. Offer a special discount for opening the email.
- B. Wait at least 24 hours before declaring a winner.
- C. Test multiple variations concurrently.
- D. Use a large sample size.
Correct Answer: B,D 🗳️
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?
- A. Import Activity In Email Studio
- B. Triggered Email in Email Studio
- C. File Drop Entry Source in Journey Builder
- D. File Drop Starting Source in Automation Studio
Correct Answer: D 🗳️
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