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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

A) 21 days
B) You can edit the ads immediately.
C) 30 days
D) 14 days

2. Paula has created a Google AdWords campaign for her company. She has created a good group of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like Google to display her ads as often as possible, until her budget is reached. What type of delivery option should Paula choose for her ads?

A) Instant delivery
B) Standard delivery
C) Click-cost delivery
D) Accelerated delivery

3. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
B) No, because the pop-up window offers a discount to Ned's website visitors.
C) No, as long as Ned's site isn't selling anything against Google's content policy.
D) Yes, because the pop-up window offers a coupon that's good for one day only.

4. Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A) The client's ads will stop serving within 30 minutes
B) Fred won't have access to the account.
C) The client won't have access to the account.
D) Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.

5. You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the
following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?

A) Use the conversion optimizer
B) Use the ad scheduling option
C) Use the automatic bidding option
D) Use a CPM ad campaign

Solutions: