Salesforce Marketing-Cloud-Administrator Real Exam Questions Test Engine Dumps Training With 108 Questions
Marketing-Cloud-Administrator Actual Questions Answers PDF 100% Cover Real Exam Questions
Marketing Cloud Administrator Certification Exam Requirements are as follow
A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
- Troubleshoot account setup and user request issues
- Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
- Identify best security practices for managing data, users and authorizations.
- Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
- Account monitoring (super messages, users, activities) (audits, reports, notifications)
- Configure Marketing Cloud products (manufacturers, studios)
- Evaluate the quality of the data.
- Implementation of account configuration, including business unit structure, permissions and security.
- Management of subscriber data
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
Registration procedure of the Marketing Cloud Administrator Certification Exam are as follow
In order to apply for the Marketing Cloud Administrator, You have to follow these steps
- All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
- You will see a purchase confirmation screen. Click Finish.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- If you selected the supervised on-site exam:
- If you selected the supervised online exam:
- Check the accuracy of the exam and the details of the program, click Pay.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- You will be sent an email confirming the purchase and registration.
- Click on Select
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- Login to the Webassessor at www.webassessor.com salesforce. If you don’t already have an exam profile in Webassessor, you need to create one.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Click Register for an exam.
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- Select a test center.
- Click on Submit
- Click the Save button for your preferred delivery method.
Marketing Cloud Administrator Certification Exam certified salary is as follow
- Europe: 98,862 Euro
- United States: 1,09,000 USD
- India: 74,479 INR
- England: 83,370 Pound
NEW QUESTION 62
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Advanced Audit Trail
- B. Single Sign on Authentication
- C. IP Allowlist
- D. Field Level Encryption
Answer: C
NEW QUESTION 63
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Create list attributes to store student data from the Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION 64
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Microsite with Web Collect to store entrants on a data extension.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Data Extension with double opt-in status defined.
- D. Send Email Activity with a link to a subscription center.
Answer: B,C
NEW QUESTION 65
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Tracking > A/B Testing
- B. My Reports > Administrator Reports > Email Send Report
- C. My Reports > Administrator Reports > Email Sends By User
- D. My Tracking > Test Send Emails
Answer: D
NEW QUESTION 66
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Add their Email Address in the Query Activity Notifications Field
- C. Install the Marketing Cloud App on phone to receive Push Messages
- D. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
Answer: D
NEW QUESTION 67
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. AMPscript for Marketing Cloud
- B. Google Analytics 360
- C. Parameter Manager
- D. Marketing Cloud Connect
Answer: C
NEW QUESTION 68
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. HTML
- B. CSS
- C. SQL
- D. AMPscript
Answer: D
NEW QUESTION 69
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
- A. Open and click activity are tracked in either version.
- B. An auto-generated text version will be sent with your HTML email.
- C. The email will avoid detection by various SPAM filters.
- D. A custom text version will be sentwith your HTML email.
Answer: A,B
NEW QUESTION 70
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Triggered Send
- B. Suppression list
- C. Template-based emails
- D. Automation StudioTerm
- E. Data Filter
Answer: C,D,E
NEW QUESTION 71
How are publication lists used in the Marketing Cloud?
- A. To send communication to all subscribers, regardless of opt -in status.
- B. To manage subscribers in guided and triggered email sends.
- C. To build dynamic content rules by subscriber type.
- D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer: D
NEW QUESTION 72
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add and Update
- B. Overwrite
- C. Add Only
- D. Update Only
Answer: B
NEW QUESTION 73
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- D. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
Answer: A,B
NEW QUESTION 74
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Log all variable data captured in emails at send time
- B. Apply an appropriately-scoped Data Retention period
- C. Add custom fields not included in the Send Log Template
- D. Log attribute data necessary for auditing communications
- E. Set the period to a fixed date in the Data Retention Policy
Answer: B,C,D
NEW QUESTION 75
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: A
NEW QUESTION 76
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the team has a date stamp to avoid duplication
Answer: B
NEW QUESTION 77
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Subscriber ID
- B. Email Address
- C. Application ID
- D. Name
- E. Product Code
Answer: A,C,E
NEW QUESTION 78
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. A/B Test content type
- B. AMPscriptlookupRows functions
- C. AMPscript conditional against the Gender field
- D. Dynamic Content Wizard
Answer: D
NEW QUESTION 79
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The Data extension is marked as Sendable and Testable
- B. The data extension is linked using the Contact Key
- C. The data extension is marked as Sendable
- D. The data extension contains a Salesforce ID
Answer: C
NEW QUESTION 80
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Edit permissions and deselect Deny for Email Sending!
- B. Edit permissions and Grant permissions to Send
- C. Remove the Marketing Cloud Viewer Role
- D. Add the Role Marketing Cloud Channel Manager
Answer: B
NEW QUESTION 81
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles override an individual user's granular permission assignments.
- B. Custom roles can only be edited by the user who created the role initially.
- C. Custom roles are only available within the business in which they were created.
- D. Custom roles are available on their Marketing Cloud account.
Answer: A
NEW QUESTION 82
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Each contact is assigned an individual goal.
- B. Goals are created to evaluate journey performance.
- C. Goals can act as exit criteria.
- D. Contacts are evaluated against the goal after a wait activity.
- E. Goal target statistics are stored in a data extension.
Answer: B,C,D
NEW QUESTION 83
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Safehouse
- B. Target Data Extension
- C. Selected SFTP folder
- D. Original SFTP folder
Answer: C
NEW QUESTION 84
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