Get New 2021 Microsoft MB-220 Exam Dumps Bundle On flat Updated Dumps! [Q23-Q48]

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NEW QUESTION 23
You need to create a subscription marketing list to manage a monthly newsletter subscription.
Which two actions can you use to create the list? Each correct answer presents a complete solution.

  • A. In Dynamics 365 for Marketing, define a segment as a subscription marketing list,
  • B. In Dynamics 365 for Marketing, navigate to Marketing Lists and add the list.
  • C. In the Dynamics 365 Custom app module, navigate to Marketing. Then, under Customers, add the list.
  • D. In the Dynamics 365 Survey app module, navigate to Marketing. Then, under Customers, add the list.

Answer: C,D

 

NEW QUESTION 24
Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Telephone interactions
  • B. Appointment interactions
  • C. Event interactions
  • D. Survey interactions
  • E. Web interactions

Answer: C,D,E

Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

 

NEW QUESTION 25
DRAG DROP
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

Answer:

Explanation:

Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

 

NEW QUESTION 26
DRAG DROP
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

Answer:

Explanation:

Section: Topic 3, Create and manage marketing forms and pages

 

NEW QUESTION 27
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

 

NEW QUESTION 28
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Define an objective for your survey so that you can ensure that all questions serve that objective.
  • B. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
  • C. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
  • D. Try to organize the survey in a way that groups all related questions together in sections.
  • E. Make your surveys long so that you customers can get a chance to provide as much information as possible.

Answer: A,C,D

Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

 

NEW QUESTION 29
DRAG DROP
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Answer:

Explanation:

Section: Topic 5, Create and manage marketing emails
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email

 

NEW QUESTION 30
Drag and Drop Question
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

 

NEW QUESTION 31
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

 

NEW QUESTION 32
You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event portal.
Hoe should you publish the event?

  • A. Publish the session. The event and speaker will publish automatically.
  • B. Publish the event and session separately. Speaker will publish automatically.
  • C. Publish the event. The session and speaker will publish automatically.
  • D. Publish the event, session and speaker manually.

Answer: B

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

 

NEW QUESTION 33
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?

  • A. No
  • B. Yes

Answer: A

Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

 

NEW QUESTION 34
Drag and Drop Question
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules- and-examples-in-microsoft-dynamics-marketing

 

NEW QUESTION 35
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

 

NEW QUESTION 36
Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Telephone interactions
  • B. Appointment interactions
  • C. Event interactions
  • D. Survey interactions
  • E. Web interactions

Answer: C,D,E

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

 

NEW QUESTION 37
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

 

NEW QUESTION 38
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.
Does this meet the goal?

  • A. No
  • B. Yes

Answer: B

 

NEW QUESTION 39
You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Account
  • B. Contact
  • C. User
  • D. Customer

Answer: B,C

Explanation:
Section: Topic 7, Manage events and webinars
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event

 

NEW QUESTION 40
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives?
(Choose three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
  • B. Survey insights measured over all respondents will be available on the Survey Insights form.
  • C. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
  • D. Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.
  • E. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

Answer: A,C,E

 

NEW QUESTION 41
Drag and Drop Question
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event

 

NEW QUESTION 42
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this "ghost text"?

  • A. Label
  • B. Placeholder
  • C. Prefill
  • D. Default Value

Answer: B

 

NEW QUESTION 43
Drag and Drop Question
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing?
To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare- marketing-emails

 

NEW QUESTION 44
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.
Does this meet the goal?

  • A. No
  • B. Yes

Answer: A

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

 

NEW QUESTION 45
You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?

  • A. Decimal Number
  • B. Whole Number
  • C. Floating Point Number
  • D. Single Line on the Text

Answer: A

Explanation:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields

 

NEW QUESTION 46
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads

 

NEW QUESTION 47
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?

  • A. on your organization's website, with the URL listed on the Default Configuration Set
  • B. on your organization's private website, with the login information needed to access it
  • C. on any publicly-available website, with the URL listed in the Event Management Settings
  • D. on any publicly-available website, with the URL listed in the Landing Page Configuration Set

Answer: D

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings

 

NEW QUESTION 48
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