[Apr 02, 2024] Fully Updated Free Actual Salesforce EEB-101 Exam Questions
Free EEB-101 Questions for Salesforce EEB-101 Exam [Apr-2024]
Salesforce EEB-101 Exam is an excellent opportunity for email marketers to enhance their skills and knowledge in Salesforce Marketing Cloud. It is a comprehensive exam that covers essential email marketing concepts, tools, and techniques. Essentials for Marketing Cloud Email Marketers certification demonstrates that the individual is proficient in Salesforce Marketing Cloud and can help them stand out in the job market.
NEW QUESTION # 38
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
- A. Path Optimizer
- B. A/B Testing
- C. Einstain Engagement Activities
Answer: A
Explanation:
Path Optimizer is a tool that allows marketers to test various paths within a journey based on parameters and assess the effectiveness of each path. Path Optimizer can also automatically select the best performing path and send all contacts through it. [Source: Trailhead]
NEW QUESTION # 39
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?
- A. Configure Send Throttling.
- B. Segment email sends by domain.
- C. Use Delayed Delivery
Answer: A
Explanation:
Send Throttling is a feature that allows marketers to control the speed and volume of email delivery over a period of time. Send Throttling can help marketers avoid overwhelming their subscribers' inboxes or their own website servers with too many emails at once. Send Throttling can be configured by specifying the number of emails to send per hour or per day.
NEW QUESTION # 40
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the field as the Primary Key.
- B. Use Email Address as Subscriber Key.
- C. Select 'Deduplicate by Email' checkbox.
Answer: A
Explanation:
The marketer should mark the field as the Primary Key to ensure the Email Address field values are unique1. A primary key is a field that uniquely identifies each record in a data extension2. By marking the Email Address field as the primary key, the marketer can prevent duplicate email addresses from being imported or added to the data extension3. This can help the marketer maintain data quality and avoid sending multiple emails to the same subscriber.
Using Email Address as Subscriber Key is not the correct answer, as it does not ensure the Email Address field values are unique. A subscriber key is a field that uniquely identifies each subscriber in the Marketing Cloud account4. By using Email Address as Subscriber Key, the marketer can link the subscriber's email address to their profile and preference attributes, but they cannot prevent duplicate email addresses from being stored in different data extensions5.
Selecting 'Deduplicate by Email' checkbox is also not the correct answer, as it does not ensure the Email Address field values are unique. This option is available when importing data into a data extension from a file or another data extension. By selecting this option, the marketer can avoid importing duplicate email addresses based on an existing email address field in the destination data extension. However, this option does not affect the structure or properties of the Email Address field itself. References := 1: Data Extension Field Properties - Salesforce 2: Data Extensions - Salesforce 3: Importing Data into Data Extensions - Salesforce 4: Subscriber Key - Salesforce 5: Subscriber Key Migration Guide - Salesforce : Deduplicate Subscribers by Email Address
- Salesforce
NEW QUESTION # 41
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
- A. Schedule the automation to run hourly.
- B. Use a File Drop starting source.
- C. Trigger the automation via API.
Answer: C
Explanation:
Triggering an automation via API is a method that allows marketers to start an automation based on an external event or process, such as a website action. The automation can be triggered by calling the Perform method of the Automation object in the SOAP API. This method can be used to run an automation immediately or schedule it for a future date and time.
NEW QUESTION # 42
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
- A. Auto Suppression List
- B. Triggered Send Managed Lists
- C. Global Unsubscribe List
Answer: A
Explanation:
Auto Suppression List is the correct answer. An auto suppression list is a list of subscribers who should not receive certain types of emails, such as promotional or transactional emails. Auto suppression lists can be applied at the sender profile level or at the send classification level. If a subscriber is on an auto suppression list that is applied to a triggered send, they will not receive the email, even if they are in the target data extension. The _subscribers data view will show their status as 'Held' for that sender profile or send classification. You can learn more about this in the Manage Subscribers module on Trailhead.
NEW QUESTION # 43
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. List Unsubscribes
- B. Publication Lists
- C. Journey Builder Sends
Answer: B
Explanation:
Publication lists are used to manage subscriber preferences at the communication theme level. They allow subscribers to opt in or out of different types of messages, such as newsletters, promotions, or events. List unsubscribes and journey builder sends are not related to communication themes.
NEW QUESTION # 44
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Engagement Split
- B. Scoring Split
- C. Frequency Split
Answer: A
Explanation:
Engagement Split is the Journey Builder activity that NTO should use. Engagement Split is an activity that allows you to split contacts based on how they interacted with a previous email send, such as opened, clicked, or converted. You can use this activity to include specific content for your most engaged customers and different content for your least engaged customers. Frequency Split is an activity that allows you to split contacts based on how often they have received messages from your account. Scoring Split is an activity that allows you to split contacts based on their Einstein Engagement Score.
NEW QUESTION # 45
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Send both email and SMS to ensure subscribers get NTO's messages.
- B. Ensure source channel Is available in subscriber data.
- C. Create one Entry Source for each messaging channel.
Answer: B
Explanation:
The correct answer is C because ensuring source channel is available in subscriber data can help NTO configure its welcome series in Journey Builder to honor the opt-in communication method. The source channel can be used as a decision split or an entry filter to send the appropriate message type (email or SMS) to each subscriber. Sending both email and SMS would not honor the opt-in communication method, but rather annoy the subscribers who only opted in for one channel. Creating one entry source for each messaging channel would not work because a journey can only have one entry source.
NEW QUESTION # 46
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
- A. User Initiated Send
- B. Automation Studio Email Activity
- C. Multi-Step Journey
Answer: A
Explanation:
User Initiated Send is the method that the specialist should use. User Initiated Send is a feature that allows you to create and send an email message to one or more data extensions or lists at any time. You can also schedule the send for a future date and time or set it to recur at regular intervals. You can use this feature to automate sending the weekly newsletter to subscribers in one data extension and a partner seed list. Multi-Step Journey is not necessary if you only want to send one email message without any other journey activities.
Automation Studio Email Activity is not suitable if you want to send to a partner seed list, as it only supports data extensions as sendable audiences.
NEW QUESTION # 47
A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
- A. Create automations that import the data directly into the child BUs to bypass the parent level BU.
- B. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
- C. After the file import, use the transfer file activity to move data into data extensions in child BUS.
Answer: B
Explanation:
After the file import, using the filter activity to populate shared data extensions that are available to child BUs is the best option to ensure data is available at the child BU level. This way, the parent level BU can import the data once and then filter it based on the criteria for each child BU. The child BUs can then access the shared data extensions without having access to the parent level BU. Using the transfer file activity to move data into data extensions in child BUs would require creating separate files for each child BU and transferring them individually. Creating automations that import the data directly into the child BUs would bypass the parent level BU, but it would also duplicate the import process for each child BU.
NEW QUESTION # 48
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
- A. Review opens and clicks activity summaries.
- B. Define a goal for each journey.
- C. Export the journey email analytics
Answer: A
Explanation:
Reviewing opens and clicks activity summaries is the best action to evaluate journey performance, as it provides information about how subscribers are engaging with the emails sent from the journey. The activity summaries show metrics such as unique opens, unique clicks, unsubscribes, bounces, and complaints for each email activity in the journey. These metrics can help the marketer assess the effectiveness of the email content, design, and timing.
NEW QUESTION # 49
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
- A. Tracking Extract > Import Activity > SQL Activity
- B. Tracking Extract > Import Activity > Data Extension Extract
- C. Tracking Extract > File Transfer > Import Activity
Answer: C
Explanation:
To import the Not Sent extract into a data extension, you need to use three activities in Automation Studio: a tracking extract activity to generate the extract file, a file transfer activity to move the file to the import folder, and an import activity to import the file into a data extension.
NEW QUESTION # 50
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?
- A. Data Retention Policy
- B. Contact Delete
- C. Delete Filter Activity
Answer: A
Explanation:
A data retention policy allows you to automatically delete records from a data extension based on a specified time period. This feature can help you maintain a data extension's records and comply with data privacy regulations
NEW QUESTION # 51
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
- A. Sender Authentication Package
- B. Send Throttling
- C. Einstein Engagement Frequency
Answer: B
Explanation:
Send throttling can help NTO achieve this send while keeping deliverability metrics in mind by limiting the number of emails sent per hour to each ISP or domain. Einstein Engagement Frequency can help optimize the send frequency for each subscriber, but not for each ISP or domain. Sender Authentication Package can help improve sender reputation and email deliverability, but not address the issue of sending a large volume of emails at once.
NEW QUESTION # 52
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?
- A. Recent Email Send Summary
- B. Email Performance by Domain
- C. Email Sends by User
Answer: B
Explanation:
The Email Performance by Domain report is an out-of-the-box report that provides information on the email performance of different domains, such as Gmail, Yahoo, Outlook, etc. The report can show metrics such as sends, deliveries, opens, clicks, bounces, unsubscribes, etc., for each domain. The report can also show the percentage of each metric compared to the total number of sends. This report can help marketers understand how different domains handle their emails and refine their sending methods accordingly.
NEW QUESTION # 53
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
- A. Configure the Send Activity to automate the refresh.
- B. Activate Journey Builder to refresh the data extension.
- C. Use a Filter Activity in Automation Studio.
Answer: C
Explanation:
A Filter Activity is an Automation Studio activity that allows marketers to create a filtered data extension based on criteria applied to an existing data extension. A Filter Activity can be scheduled to run automatically on a recurring basis, which will refresh the filtered data extension with the latest data that matches the criteria
NEW QUESTION # 54
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
- A. Ingest API
- B. Import Wizard
- C. Import Activity
Answer: C
Explanation:
An Import Activity is a type of automation activity that can be used to import data from an external source into a data extension. It supports various file transfer protocols, including Amazon S3 buckets. An Import Activity can be configured to run on a schedule or triggered by an event.
NEW QUESTION # 55
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?
- A. Select the 'Use for triggered send' checkbox.
- B. Create from template and choose triggered send template.
- C. Include the Subscriber key and Email address field as the primary key.
Answer: B
Explanation:
Creating from template and choosing triggered send template is required when creating a data extension for a triggered send. This template includes the required fields for a triggered send, such as Subscriber Key, Email Address, and Triggered Send External Key. Selecting the 'Use for triggered send' checkbox is not required, but optional. Including the Subscriber Key and Email Address field as the primary key is not correct, because only one field can be the primary key, and it should be Subscriber Key.
NEW QUESTION # 56
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select the Recurring schedule type for the entry source in Journey Builder.
- B. Schedule and activate Triggered Sends for the messages in the journey.
- C. Select an automation to populate the Entry Source Data Extension.
Answer: C
Explanation:
Selecting an automation to populate the Entry Source Data Extension is what the marketer should do in order to run a journey multiple times a day after new data is compiled. This option allows the marketer to use an automation that imports or updates data in a data extension and then use that data extension as an entry source for a journey. The automation can be scheduled to run multiple times a day and trigger the journey accordingly. Selecting the Recurring schedule type for the entry source in Journey Builder would not work if the data is not in an attribute group in Contact Builder. Scheduling and activating Triggered Sends for the messages in the journey would not work if the marketer wants to use other journey activities besides sending emails.
NEW QUESTION # 57
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. Contact Event Entry Source
- B. CloudPages Entry Source
- C. API Event Entry Source
Answer: C
Explanation:
An API Event Entry Source is the best option to enter a subscriber into a journey as soon as they submit a form hosted by a third-party vendor. An API Event Entry Source allows a journey to be triggered by an external system or application using a REST API call. The API call can include subscriber data that can be used in the journey. A CloudPages Entry Source or a Contact Event Entry Source would not work for this scenario, as they require the form to be hosted on a CloudPage or a Marketing Cloud landing page.
NEW QUESTION # 58
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Goals
- B. Exits
- C. Decision Splits
Answer: A
Explanation:
Goals are the Journey Builder component that addresses the two requirements of this campaign. Goals allow marketers to define a desired outcome for each journey, such as making a purchase at the NTO outlet, and track how many contacts achieve it. Goals also allow marketers to exit contacts from the journey once they achieve the goal, which means they will stop receiving emails from the campaign. Decision Splits are used to branch contacts into different paths based on criteria, but not to exit them from the journey or track their outcomes. Exits are used to remove contacts from the journey based on criteria, but not to track their outcomes.
NEW QUESTION # 59
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