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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Wendy manages ten Google AdWords accounts for her clients. She would like to organize her billing so that she makes one payment for the clients account rather than ten individual payments, i.e., one for each client she manages. What approach should Wendy follow in this instance?

A) Google recommends that Wendy subscribe to the Manager Order-level monthly invoice.
B) Google does not allow multiple accounts to be billed to one invoice.
C) Google recommends that Wendy move her accounts into the My Client Center with her cred it card.
D) Google recommends that Wendy enroll in the Manager Defined Spend.

2. Alice is managing a Google AdWords campaign for her company. She is currently using just text ads and mobile ads, but has recently decided to try device platform targeting. She tells her manager that she's going to target iPhones for her ads. Her manager is concerned that this isn't a good idea, because she's already using mobile ads. What should Alice do?

A) Targeting iPhones and other mobile devices will remove the text ads from Google search, unless the users are on an iPhone or other mobile device.
B) Device platform targeting has no bearing on mobile format ads.
C) There's no reason to change anything; mobile ads show up in iPhones already.
D) There's no reason to use device platform targeting for iPhones, because Alice is already using mobile ads.

3. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads require text only in the Google Content Network.
B) CPM ads require prepayment to participate in the Google Content Network.
C) CPM ads are not allowed in the Google Content Network.
D) CPM ads always occupy the entire ad space on a web page in the Google Content Network.

4. If you open your Google AdWords account and want to see instant insights into your account's performance, where would you look?

A) Reports
B) CTR
C) Google Analytics
D) Account Statistics

5. Which of the following is required to raise awareness and visibility of a product or service?

A) Clickthrough rating
B) Tracking
C) Branding
D) Monitoring

Solutions: