Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Configure and install data models (data extensions, shared data extensions, contact model).
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Explain the management of subscriptions.
- Create dynamic and customized marketing resources using different scripting languages.
- Enter the basic SQL, including join instructions.
- Configure data import.
- Work and solve scenarios using the REST and SOAP API.
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Works with clients and platform data (SQL, views, sending registration).
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Registration procedure of the Marketing Cloud Developer Certification Exam
- Click on Submit
- Check the accuracy of the exam and the details of the program, click Pay.
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- If you selected the supervised online exam:
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- Click the Save button for your preferred delivery method.
- You will be sent an email confirming the purchase and registration.
- Select a test center.
- Click on Select
- Click Register for an exam.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- You will see a purchase confirmation screen. Click Finish.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- If you selected the supervised on-site exam:
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: API Integration | - Authentication and OAuth flows - REST and SOAP APIs |
| Topic 2: Automation and Data Management | - Automation Studio activities - Import and segmentation processes |
| Topic 3: Scripting and Personalization | - AMPscript usage in emails and landing pages - Server-Side JavaScript (SSJS) |
| Topic 4: Marketing Cloud Development Fundamentals | - Data extensions and contact model - Marketing Cloud architecture and data model |
| Topic 5: Email and Journey Implementation | - Journey Builder technical implementation - Email Studio configuration and send management |



