What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Programmatic Languages | 35% | - AMPscript syntax, functions, and processing - Programmatic subscriber exclusion and dynamic content - Implement development best practices - Server-Side JavaScript (SSJS) usage and best practices |
| Topic 2: API | 22% | - OAuth authentication and access token usage - Response handling and error management - API objects, methods, and routes (REST & SOAP) |
| Topic 3: Data Modeling | 14% | - Differentiate data extension types and uses - Explain Contact Delete process and impact - Understand contact record relationships across channels - Configure account Contact model |
| Topic 4: Security | 7% | - Data security options and controls - Security best practices in Marketing Cloud |
| Topic 5: Data Management | 22% | - Data impact from operations like Contact Delete - SQL queries and best practices for data extensions - Data extraction methods and send logs - Import activities and file formats |
