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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Research competitors and replicate popular creative tactics that perform well for them
B) Review previous post results and reuse the content that performed best
C) Prioritize the content from the department that is the most polished and ready to post
D) Review briefs from internal stakeholders outlining key messaging, details and targets

2. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Change content strategy to target male followers during launch
B) Create a social media account for the new product
C) Tag influencers to share the content and campaign hashtag
D) Create targeted posts and ensure the content and tone are inclusive

3. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Decide on the target audience and which platforms to use to reach them
B) Define partnership criteria with key food and beverage influencers
C) Determine launch goals and milestones to achieve
D) Review existing channel performance and replicate strategy

4. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link and video post garnered more awareness than the picture post
B) The link post should be promoted with ads if the primary goal is reach
C) The picture post is the most successful if reach is more important than engagement
D) The video post should be promoted with ads if the primary goal is engagement

5. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Post visuals that are aligned with the corporate identity
B) Share viral videos to spark discussion
C) Frequently encourage members to describe their best football tricks
D) Create a highly engaging text-based question of the day series

Solutions: