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Facebook Certified Community Manager Sample Questions:

1. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The image
B) The poll
C) The livestream
D) The video

2. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Prepare materials for influencers that highlight recent community impact
B) Claim a membership fee for current members of the Facebook group
C) Create a Facebook Page and organize events using the paid events functionality
D) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community

3. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Record the total number of campaign comments through native insights
B) Measure the engagement rate on the influencers' posts
C) Analyze the reach of exhibition-related posts through Ads Manager
D) Determine the sentiment by scanning positive and negative comments

4. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Tag members in every topic discussion to encourage them to comment.
B) Mute members who repeatedly violate group rules.
C) Use an analytics tool to determine which content is best to provide.
D) Post applicable community guidelines and pin that post as an announcement.

5. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Treat the celebrity according to the policy of the group
B) Decline the post with feedback to educate the celebrity on the group policy
C) Approve the post and close commenting to prevent political discussion
D) Adjust the rules to allow political content and generate more group engagement
E) Approve the post with a warning to the celebrity

Solutions: