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Salesforce Marketing-Cloud-Consultant Exam Reference
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
How to book the Marketing-Cloud-Consultant Exam
These are the following steps for registering the Salesforce Marketing-Cloud-Consultant exam:
- Step 1: Visit to Webassessor Exam Registration
- Step 2: Signup/Login to Webassessor
- Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam
- Step 4: Select Date, time and confirm with a payment method
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 14% | - Track engagement and conversion metrics - Configure and interpret standard reports - Analyze campaign performance - Provide actionable insights and recommendations - Build custom reports and dashboards |
| Email Marketing | 18% | - Create and optimize email content - Implement A/B testing andsend time optimization - Apply template and content block strategies - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement |
| Automation and Data Management | 14% | - Configure imports and exports - Implement SQL activities for data processing - Manage contact data and data hygiene - Utilize automation studio effectively - Build and manage automation workflows |
| Discovery and Design | 18% | - Identify integration points and data flows - Define success metrics and KPIs - Document current state and desired future state - Analyze customer data and segmentation needs - Gather requirements and understand business objectives |
| Customer Journey Design | 18% | - Map customer journeys across channels - Implement triggered and real-time journeys - Build decision trees and branching logic - Apply personalization and dynamic content - Utilize Journey Builder features and best practices |
| Marketing Cloud Configuration | 18% | - Configure lists and populations - Implement data management and data extensions - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Configure account settings and business units |
