Salesforce JB-101 : Journey Builder 101

JB-101 real exams

Exam Code: JB-101

Exam Name: Journey Builder 101

Updated: Aug 18, 2026

Q & A: 0 Questions and Answers

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Salesforce JB-101 Exam Syllabus Topics:

SectionObjectives
Journey Design- Activities and messaging
  • 1. Wait and decision logic
    • 2. Email and SMS activities
      - Journey structure
      • 1. Entry events
        • 2. Decision splits and engagement splits
          Monitoring and Optimization- Optimization techniques
          • 1. Conversion optimization
            • 2. A/B testing journeys
              - Performance tracking
              • 1. Engagement metrics
                • 2. Journey analytics
                  Journey Builder Fundamentals- Journey Builder Overview
                  • 1. Customer Journey concepts
                    • 2. Use cases for Journey Builder
                      - Data and Entry Sources
                      • 1. Data extensions as entry sources
                        • 2. API and event-based entry
                          Automation and Orchestration- Journey automation tools
                          • 1. Event triggers and API events
                            • 2. Automation Studio integration

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