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WorldatWork GR9 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Channel Selection and Implementation | 15–20% | - Managing change and employee feedback - Executing communication campaigns - Choosing appropriate communication channels |
| Message Design and Content Development | 20–25% | - Translating complex rewards information - Tailoring messages for different stakeholder groups - Visual and written communication principles |
| Measurement and Continuous Improvement | 10–15% | - Analyzing results and ROI - Refining communication strategies - Metrics to evaluate communication effectiveness |
| Foundations of Strategic Communication | 20–25% | - Characteristics of effective communication - Role of communication in total rewards strategy - Legal, regulatory and ethical considerations |
| Strategic Communication Planning Process | 25–30% | - Audience analysis and segmentation - Eight-step communication planning framework - Defining objectives and key messages |
