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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Branding | - Brand Definition and Strategy - Brand Measurement and Analysis - Positioning, Name and Slogan Development - Visual Identity and Brand Experience |
| Marketing and Sales | - Developing a Marketing Plan - Market Research - Recognizing Trends - Strategies for Success - Advertising and Networking - Brochures and Trade Shows - Defining Marketing - Mission Statements |
| Basic Internet Marketing | - Search Engine Optimization (SEO) - Online Advertising - Internet Marketing Plan Development - Email Marketing |
| Body Language | - Professional Appearance and Etiquette - Personal Space and Posture - Mirroring and Rapport Building - Facial Expressions and Gestures |
| Telemarketing | - Follow-up and Closing Techniques - Verbal Communication Skills - Pre-call Planning and Scripting - Trust Building and Negotiation |
| Dynamite Sales Presentations | - Proposal Writing and Formats - Professional Delivery Techniques - Presentation Preparation - Elements of Successful Presentations |
| Building Relationships for Success in Sales | - Customer Focus and Influence Factors - Relationship Selling Principles - Verbal and Non-Verbal Communication - Networking and Small Talk Skills |
| Marketing with Social Media | - Social Media Fundamentals - Metrics, Analytics and Damage Control - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Social Media Strategy and Planning |
