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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Program and Process Configuration | 52% | - Define incentives, experiential rewards, and vouchers - Manage member enrollment, profiles, and preferences - Configure partner management and collaboration - Configure permissions and security model - Set up tier models, qualification, and progression - Configure foundational program settings - Set up currencies, points, and transaction processing |
| On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Manage program updates and enhancements - Monitor program performance and optimize |
| Integration | 22% | - Integrate with Marketing Cloud - Connect to external systems using APIs - Integrate with Commerce Cloud - Integrate with Service Cloud - Integrate with Salesforce CDP |
| Strategies and Design | 16% | - Design promotion lifecycle and engagement strategies - Design loyalty program architecture and data model - Assess business requirements and define loyalty solution - Apply implementation best practices - Define points, benefits, and redemption processes |
Salesforce Loyalty Management Accredited Professional Sample Questions:
The VP of Loyalty at Northern Trail outfitters (NTO) Retailers has decided to implement a Loyalty program to increase customer spending and improve customer lifetime value.
Which two features should be configured in Salesforce Loyalty Management?
- A. Member Rewards and Benefits
- B. Loyalty Tiers
- C. Loyalty Segments
- D. Loyalty product Pricing
Correct Answer: A,B 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A company has decided to use Loyalty Management for customer retention, which will lead to increased revenue. Based on market research, the company decided to make the points available for its Loyalty Program Members after the return period of 14 days is over.
What is the best solution to meet the company's business requirements?
- A. Install App Exchange
- B. Enable Escrow Points
- C. Enable Pending Points
- D. Enable Deferred Points
Correct Answer: D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A company has an existing Loyalty Program. The Salesforce Administrator has been asked to automate the current redemption process for non-qualifying points based on the products, regions, available dates and tiers.
What task does the Administrator need to complete first to implement a decision table for the redemption process?
- A. Create an object with fields for storing redemption details
- B. Create a decision table with input & output values
- C. Create a flow to confirm members have points to redeem
- D. Set the "Is Redeemable" flag on the Loyalty Program Currency
Correct Answer: A 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
Which two integrated Salesforce applications can facilitate this com
- A. Salesforce Customer Data Platform
- B. Salesforce Cloud Intelligence
- C. Salesforce Marketing Cloud
- D. Salesforce Field Service Lightning
Correct Answer: A,C 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A sports clothing and accessories retailer is setting up a new Loyalty program. The company wants an effective way to create urgency in its Loyalty program members to return to purchase and redeem their points within a specified period. The entire points balance expires if a member's last activity, including any purchase or points redemption, reaches 18 months.
What steps should a Loyalty Consultant follow to meet the retailer's requirement when implementing the new Loyalty program?
- A. Set up a Non-Qualifying Points currency, apply the expiration model 'Activity Model'
- B. Set up a Qualifying Points currency and apply the expiration model 'Activity Model'
- C. Set up a Non-Qualifying Points currency and apply the expiration model 'Fixed Model'
- D. Set up a Qualifying Points currency and apply the expiration model 'Fixed Model'
Correct Answer: A 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
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