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Adobe AD0-E554 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead and Data Management | 15% | - Manage program membership and statuses - Understand communication limits and compliance - Implement lead scoring models |
| Topic 2: Reporting and Analytics | 10% | - Use dashboards and email insights - Interpret standard Marketo Engage reports |
| Topic 3: Program and Asset Management | 35% | - Understand draft vs approved, local vs global assets - Build and maintain marketing assets (emails, landing pages, snippets) - Create and manage programs and campaigns |
| Topic 4: Audience Definition and Targeting | 33% | - Use segmentation and database management - Apply privacy and consent settings - Build and activate Smart Campaigns - Create and modify Smart Lists and Static Lists |
| Topic 5: System Fundamentals and Best Practices | 7% | - Apply email deliverability and compliance rules - Understand workspaces, roles, and permissions |
