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Adobe AD0-E454 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solution Design and Recommendations | 18% | - Design folder taxonomy and naming conventions - Map AAM capabilities to business use cases - Apply audience identity solutions - Map attribute and behavioral data |
| Performance and Reporting | 18% | - Analyze performance metrics - Configure reports for signals, traits, and segments |
| Segmentation and Activation | 30% | - Develop algorithmic and predictive models - Create destinations in Audience Manager - Define segmentation logic per requirements - Build rule-based, onboarded, and algorithmic traits - Create segments using frequency and recency - Apply profile merge rules |
| Privacy and Data Governance | 8% | - Recommend governance, privacy, and security practices - Ensure compliance with data regulations |
| Implementation Analysis | 26% | - Analyze outbound destinations and implementation approaches - Configure features: visitor profile viewer, tags, RBAC - Define data onboarding strategies - Guide and support AAM implementation - Design and test pixels for traits and segments |
