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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: General Tool Knowledge and Troubleshooting | 9% | - Export data from Adobe Analytics - Basic troubleshooting and tool navigation - Understand dimensions, props, evars and events |
| Topic 2: Business Analysis | 34% | - Interpret report data, draw conclusions, identify anomalies - Understand conversion funnels and business analysis concepts - Analyze data to answer business questions - Identify appropriate reporting strategy based on business needs - Use Solution Design Reference to understand available data |
| Topic 3: Segmentation and Calculated Metrics | 19% | - Build and use calculated and segmented metrics - Share segments across the organization - Create and configure basic segments following best practices - Apply segments to projects and components |
| Topic 4: Reporting and Dashboarding for Projects | 38% | - Report on marketing campaign performance - Choose appropriate visualizations for different scenarios - Combine dimensions, metrics, date ranges and segments - Create and customize visualizations and reports - Schedule, share and manage projects for users/groups - Compare and use Fallout and Flow visualizations |
Adobe Analytics Business Practitioner Professional Sample Questions:
Question 1
In the context of dashboarding, which visualization would be most appropriate for reporting cumulative sales over a fiscal quarter?
A. Line graph
B. Pie chart
C. Histogram
D. Scatter plot
Question 2
When troubleshooting an issue with data accuracy in Adobe Analytics, what is the first step?
A. Update the dashboard settings
B. Export a new data set
C. Change user access permissions
D. Check the configuration of the site's tracking code
Question 3
Recognizing outliers in data reports is crucial because they can indicate:
A. None of the above
B. Expected variance in data
C. Errors in data entry
D. Opportunities for strategic changes
Question 4
Which type of segment would be best for analyzing data from users who visited your site more than once in a month?
A. Visitor segment
B. Visit segment
C. Cohort segment
D. Page segme
Question 5
In what way does a conversion funnel help analysts in understanding business processes?
A. By illustrating the steps a customer takes before a purchase
B. By displaying financial transactions only
C. By showing the most profitable product lines
D. By mapping out the corporate structure
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: A |
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