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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: General Tool Knowledge and Troubleshooting | 9% | - Export data from Adobe Analytics - Basic troubleshooting and tool navigation - Understand dimensions, props, evars and events |
| Topic 2: Business Analysis | 34% | - Interpret report data, draw conclusions, identify anomalies - Understand conversion funnels and business analysis concepts - Analyze data to answer business questions - Identify appropriate reporting strategy based on business needs - Use Solution Design Reference to understand available data |
| Topic 3: Reporting and Dashboarding for Projects | 38% | - Report on marketing campaign performance - Choose appropriate visualizations for different scenarios - Combine dimensions, metrics, date ranges and segments - Create and customize visualizations and reports - Schedule, share and manage projects for users/groups - Compare and use Fallout and Flow visualizations |
| Topic 4: Segmentation and Calculated Metrics | 19% | - Build and use calculated and segmented metrics - Share segments across the organization - Create and configure basic segments following best practices - Apply segments to projects and components |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. In the context of dashboarding, which visualization would be most appropriate for reporting cumulative sales over a fiscal quarter?
A) Line graph
B) Pie chart
C) Histogram
D) Scatter plot
2. When troubleshooting an issue with data accuracy in Adobe Analytics, what is the first step?
A) Update the dashboard settings
B) Export a new data set
C) Change user access permissions
D) Check the configuration of the site's tracking code
3. Recognizing outliers in data reports is crucial because they can indicate:
A) None of the above
B) Expected variance in data
C) Errors in data entry
D) Opportunities for strategic changes
4. Which type of segment would be best for analyzing data from users who visited your site more than once in a month?
A) Visitor segment
B) Visit segment
C) Cohort segment
D) Page segme
5. In what way does a conversion funnel help analysts in understanding business processes?
A) By illustrating the steps a customer takes before a purchase
B) By displaying financial transactions only
C) By showing the most profitable product lines
D) By mapping out the corporate structure
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
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