What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

• A. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
• B. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
• C. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
• D. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

• A. In the SMS campaign message designer, enable conversion tracking.
• B. In the SMS campaign message designer, you must enable link tracking for the campaign.
• C. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
• D. You must purchase Premium tracking in order to support link tracking in Responsys.
• E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

• A. Get Data Variable
• B. Custom SQL Variable
• C. Temporary Value Variable
• D. ORA Variable
• E. Entry Tracking Variable

You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

• A. {FIRST_NAME} $
• B. $ {FIRST_NAME}
• C. $FIRST_NAME
• D. {FIRST_NAME}

Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

• A. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
• B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
• C. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
• D. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.