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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
B) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
C) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

2. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) In the SMS campaign message designer, enable conversion tracking.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
D) You must purchase Premium tracking in order to support link tracking in Responsys.
E) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

3. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) Get Data Variable
B) Custom SQL Variable
C) Temporary Value Variable
D) ORA Variable
E) Entry Tracking Variable

4. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) {FIRST_NAME} $
B) $ {FIRST_NAME}
C) $FIRST_NAME
D) {FIRST_NAME}

5. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
B) Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
C) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
D) Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.

Solutions: