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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

A) Secure
B) Private
C) Master
D) Public

2. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A) In the export wizards, under the Source section, select the option "Comma delimited".
B) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
C) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
D) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.

3. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
B) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
C) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
D) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

4. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
B) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
C) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

5. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
C) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
D) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

Solutions: