Facebook 100-101 : Meta Certified Digital Marketing Associate

100-101 real exams

Exam Code: 100-101

Exam Name: Meta Certified Digital Marketing Associate

Updated: Sep 15, 2026

Q & A: 85 Questions and Answers

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Facebook 100-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Identify settings available at the campaign, ad set, and ad level
  • Identify the difference between an ad and a page post
Topic 2
  • Communicate the value proposition of the Meta family of apps and services for businesses
  • Identify campaign results through ads reporting
Topic 3
  • Explain the differences between the tools available to create and manage ads
  • Identify the structure of a Meta campaign
Topic 4
  • Explain how to measure the success of a campaign
  • Explain the way Meta charges for ads and where the ads are shown
Topic 5
  • Identify budget and scheduling options
  • Identify target audience capabilities
  • Establish Platform Presence
Topic 6
  • Explain the importance of matching business goals to Meta campaign objectives
  • Determine the Meta campaign objective to achieve business goals
Topic 7
  • Identify the steps to establish a business presence on Facebook and Instagram
  • Given a scenario, determine the appropriate ad formats

Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#

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