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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Culture Teams and Leadership | 10% | - Team Management
|
| Product Innovation Management | 20% | - Innovation Execution
|
| Product Innovation Strategy | 20% | - Opportunity Identification
|
| Product Innovation Process | 15% | - Commercialization
|
| Portfolio Management | 10% | - Portfolio Evaluation
|
| Product Design and Development Tools | 15% | - Development Tools
|
| Market Research | 10% | - Customer Insights
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. Allocating resources across a set of projects to optimize performance is knowne as:
A) Rationalization
B) Pruning
C) Value maximization
D) Profit seeking
2. The House of Quality relates the voice of the customer to the voice of:
A) Engineering
B) Marketing
C) Manufacturing
D) Advertising
3. What quantitative market research tool should be used to identify a gap in the products offered to a market?
Choose the best answer.
A) Lead users
B) Any appropriate multivariate technique
C) On-line forums
D) Secondary research
4. Secondary research should be conducted...
A) before primary research.
B) mainly during the late stages of a project.
C) when ethnographic research cannot be conducted.
D) after primary research.
5. Jack is a product manager responsible for a product that has clearly entered the decline stage of its life cycle.
What strategy should Jack adopt?
A) Any od A, B or C
B) Discontinue the product
C) Seek to reduce costs and continue to sell to a loyal market
D) Rejuvenate the product by adding new features and finding new users
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |



