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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a cost per stamp basis.
B) Clients can purchase data on a percentage of spend.
C) Clients can purchase data according to the specific terms in their contract.
D) Clients can purchase data on impressions set in the central rate card.
E) Clients can purchase data on a cost per 1,000 impression basis.

2. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Native apps using BlueKai SDKs without web view
B) Hybrid apps using a web view
C) OTT box without web view
D) Desktop and mobile web sites
E) Native apps using BlueKai SDKs using web view

3. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
B) It is necessary in order to ingest data via the Online Ingest method.
C) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
D) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.

4. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Scoping
B) Data Classification
C) Operational Rollout
D) Discover
E) Data Ingestion

5. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on popularity of products.
B) Classify user actions based on broad categories.
C) Classify user actions based on products and offerings.
D) Classify user actions based on the customer lifecycle.

Solutions: